Good design is at the core of what GiftedPixel is all about.
Coding and prototyping is crucial to the GiftedPixel design process.
Good design and functionality coupled together solves a problem. That's the ultimate goal at GiftedPixel.
So What's the Deal with GiftedPixel?
Experimentation, versatility, and an eye for design have carried GiftedPixel a long way.The mantra is Design, Code, Solve.
Experimentation in Adobe was where it all started. Not all projects have new methods, or unique code, but all projects can have great design, and attention to detail has allowed me to create organized and well planned content for customers. I strive to create content that excites and engages people.
All of this doesn't mean much if the designs and code don't actively solve a problem. The ability to solve a customers' visual communication problem through good design/code is paramount. I strive to provide content with the design, coding, and most importantly the functionality working together in harmony.
How Does GiftedPixel Solve UI/UX Problems?
Every new project will have a unique set of problems to solve. In order to best analyze those problems and how to solve them, GP checks each feature through a process:
Research, Distill, Design, Test. This process is cyclical and can continue to refine a design/feature for as long as necessary.
The process starts by isolating a feature or problem and asking questions about it. User input is extremely helpful in getting a read on current problems or negative experiences, and is a big part of the Research stage. The Research findings are collected and then laid out for analysis in the next stage: Distill.
In the Distill stage the research is combed through to find common themes/trends among answers. Are there lots of people confused at a certain step? Does button placement confound users? Identifying these types of trends finds the items that need the most focus during the Design phase in order to make the application better.
The Design stage is where most of the magic happens. Since the problem areas were identified in previous stages, the focus is on fixing those problems using wireframes, interaction guides, and current design trends. Ultimately this stage is about bridging a communication gap, between the application and the user, with visual design.
After Design, the concepts are placed in front of potential users and they Test functionality. Once time has been spent testing the designs, feedback can be gathered from testers to help identify any additional pain points created by the new designs. Which brings us back to the start of the process: Research!
Services GiftedPixel Can Provide
Design and usability are important factors in any project. Getting things right in the architecture stage is key to success.
Good web design is understanding the devices that use a website and ensuring everyone can access content equally.
Establishing grids and visual hierarchies are important factors in good design. They help the flow of information which leads to better understanding.
Not everything has to be made with traditional paint and canvas. Digital illustrations can tell a story and be very complex as well.
Wireframe & Concept Design
How you got to the final product is as important as the product itself. Wireframing and prototyping are important steps in the journey.
Branding & Identity
People remember brands, and lots of design tools help make up those brands. Colors, logos, and fonts are all important items to consider.
Experience in live film, broadcast, and post-production. In a high def world it's important to get your message out there.
Making sure people can find you on the internet is crucial. Optimizing your site for search engines is a step everyone should consider.